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Over 2/3 of Frozen is overseas sales.
"'For international success, we need to make sure we have universal [stories] with universal characters that are relatable to today’s audience,' Del Vecho said.."
"And what the “Frozen” creators found was an international audience ready for new approaches to storytelling and themes that better reflect modern life." ... "The central character, Elsa, is complex and tests notions of the antagonist. It’s a love story, but not a romantic one at its center."
